Digital Technology and Business Strategy


Digital Technology and Business Strategy

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Digital Technology and Business Strategy

This course will be taught in English


*If you are in Colombia $3.700.000 COP

*If you are abroad USD 1.030

Learn how to pay here

Schedule: monday, tuesday, wednesday, thursday, friday from 6:00 pm to 9:00 pm. Saturday from 8:00 am to 11:00 am.

*The schedules and modality (virtual or blended) of the courses are subject to modifications according to the provisions of the National and District Government for the management of COVID 19. The dates and times of the sessions can be consulted at


The use and proliferation of digital technologies have created drastic shifts in the way in which organizations buy and sell goods and services, and integrate their supply chain and delivery systems. Digital technologies have also resulted in the fundamental transformations in the structure form, and governance of organizations. Today, information technology and networks represent the critical infrastructure on which corporations and the economy depend not only for the execution of operations, but also increasingly for the formulation of strategy and for competitive differentiation. Although some companies are very successful in discovering and cultivating innovative technology-enable business strategies, many fail in the process. Managers must learn to manage enterprises in a net-centric environment, exploit the enabling role of digital technologies in transforming business and work group and individual processes, and extract the maximum strategic and tactical advantage based on the use of information. Making fashionable investments without systematically analyzing needs and without understanding how to adopt these new technologies in accordance with their company’s situation is irresponsible.

This course combines theories and frameworks with practical approaches to provide students with the skills required to help companies identify business opportunities, find appropriate information related technologies, and lead adoption efforts to success. Thus, it is not a technical course; rather, it addresses the question: why and how these new digital technologies should be leveraged to shape and support strategic and entrepreneurial initiatives in the global competitive landscape.

Requirements: None

Este curso hace parte del portafolio de materias de pregrado y posgrado de la Universidad  abiertas a todo público.

Al participar en este curso podrás vivir la experiencia Uniandina, acceder a contenidos de calidad, tomar  clases con estudiantes regulares, acceder al sistema de bibliotecas de Uniandes y participar en las actividades culturales que esta Universidad te ofrece.


Ramiro Montealegre

Ramiro Montealegre is Associate Professor of Information Systems at the University of Colorado, Boulder. He holds a Ph.D. in Business Administration (management information systems) from Harvard Business School and a master’s degree in computer science from Carleton University in Canada. Professor Montealegre’s research focuses on the interplay between new digital technologies and organization transformation in highly uncertain environments. He has been involved in studying projects of organizational change in the United States, China, India, Canada, Spain, Mexico, and the Central and South American regions. He has received the MCB University Press' Award for the "Most Outstanding" paper published in the Journal of Information Technology & People; and the "Best Paper" Award of the Organizational Communication and Information Systems Division of the Academy of Management.


Eventualmente la Universidad puede verse obligada, por causas de fuerza mayor a cambiar sus profesores o cancelar el programa. En este caso el participante podrá optar por la devolución de su dinero o reinvertirlo en otro curso de Educación Continua que se ofrezca en ese momento, asumiendo la diferencia si la hubiere.

La apertura y desarrollo del programa estará sujeto al número de inscritos. El Departamento/Facultad (Unidad académica que ofrece el curso) de la Universidad de los Andes se reserva el derecho de admisión dependiendo del perfil académico de los aspirantes.