Articulating pricing and customer value management strategies can lead to highly sustainable competitive advantages for companies that can master the architecture, techniques and KPIs in the field. The essence of the course focuses on how businesses attempt to capture and exploit customer value, as well as profits, in the value proposition they generate. Additional emphasis will be placed on establishing new business models, leveraging behavioral pricing & cognitive biases, defining dynamic pricing and yield management techniques, taking advantage of loyalty programs and retention tactics in environments pressured by low-cost companies and online pure players.
Important: If you are a regular undergraduate or graduate student at Universidad de los Andes, you will not be able to register for courses with academic credits through Continuing Education. This registration must be done directly with the Faculty offering the course of interest.
Estado
En inscripciones
Modalidad
Presencial
Fechas
03 de junio al 13 de junio del 2025
Horario
Lunes a viernes de 6:00 p.m. a 9:00 p.m. Sábado de 9:00 a.m. a 12:00 m.
Duración
10 Sesiones | 2 Semanas | 30.0 Horas
Inversión