Favoritos
Escuela Internacional de VeranoBogotá - Sede Centro (Cra.1 # 18a - 12)Presencial26 - 50 horasCurso LibreAdministraciónProyectosAdministraciónAdultos
Luxury management & innovation
The course enables students to develop effective marketing strategies within the luxury sector. The first part introduces the luxury industry, with a focus on luxury brand management. The second part takes a more practical approach, exploring the relationship between luxury, innovation, and sustainability. The final part examines international strategy development, with an emphasis on emerging markets. Throughout the course, the key focus is on maximizing company resources to gain and sustain competitive advantage.
Important: If you are a regular undergraduate or graduate student at Universidad de los Andes, you will not be able to register for courses with academic credits through Continuing Education. This registration must be done directly with the Faculty offering the course of interest.