Contemporary Branding: Practices and Perspectives

Curso

Contemporary Branding: Practices and Perspectives

Inicio / Programas / Contemporary Branding: Practices and Perspectives

Idioma: Inglés

Horario*: Lunes, martes, miercoles jueves, viernes y sábado de 6:00 p.m. a 9:00 p.m.

*Los horarios y modalidad (virtual o semipresencial) de los cursos están sujetos a modificaciones de acuerdo a las disposiciones del Gobierno Nacional y Distrital para el manejo del COVID 19. Las fechas y horarios de las sesiones podrán ser consultados en mibanner.uniandes.edu.co

Si te inscribes bajo la modalidad de extensión, recibirás una insignia digital. Conócela aquí

Este curso hace parte del portafolio de materias de pregrado y posgrado de la Universidad  abiertas a todo público.

Al participar en este curso podrás vivir la experiencia Uniandina, acceder a contenidos de calidad, tomar  clases con estudiantes regulares, acceder al sistema de bibliotecas de Uniandes y participar en las actividades culturales que esta Universidad te ofrece.

Contenido

Building strong brands has become increasingly challenging, particularly as consumers are exposed to an abundance of branding communications across a variety of channels, both digital and traditional. This course gives students the contemporary skills, training, and insight for building strong brands against the backdrop of this challenging environment. Students will understand the strategic foundation of strong brands and how brands are brought to life across a variety of digital and traditional platforms. The student will become a more effective manager of the branding process. The course has a particular emphasis on practical application and skill development.


Profesores

Brian Till holds

Brian Till holds a Ph.D. in Business (Marketing) from the University of South Carolina and an MBA from the University of Texas at Austin. He is Professor of Marketing at Marquette University. He joined Marquette in July 2015 as the James Keyes Dean of the College of Business Administration, a position he has held until June 2019. Prior to his academic career, he worked at Purina as a brand manager. He has served as a marketing strategy, branding and advertising consultant for a variety of organizations including Monsanto, Energizer, Medicine Shoppe International, Growmark and AT&T. He is co-author of the book The Truth About Creating Brands People Love. He has published in international journals such as Journal of Advertising, Journal of Advertising Research, Journal of Marketing Research, among others. Dr. Till serves on the editorial review board of Journal of Advertising and Psychology & Marketing. He has received numerous awards for teaching excellence and was named one of the Top Ten Marketing Teachers in the U.S.

Condiciones

Eventualmente la Universidad puede verse obligada, por causas de fuerza mayor a cambiar sus profesores o cancelar el programa. En este caso el participante podrá optar por la devolución de su dinero o reinvertirlo en otro curso de Educación Continua que se ofrezca en ese momento, asumiendo la diferencia si la hubiere.

La apertura y desarrollo del programa estará sujeto al número de inscritos. El Departamento/Facultad (Unidad académica que ofrece el curso) de la Universidad de los Andes se reserva el derecho de admisión dependiendo del perfil académico de los aspirantes.

Relacionados