The Founder's Dilemmas: Designing Startup Strategy


The Founder's Dilemmas: Designing Startup Strategy

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The Founder's Dilemmas: Designing Startup Strategy

This course will be taught in English


*If you are in Colombia $3.700.000 COP

*If you are abroad USD 1.030

To enroll this course with academic credits click here

To enroll this course without academic credits click here

Learn how to pay here

Schedule: monday, tuesday, wednesday, thursday, friday from 6:30 am to 9:30 am. Saturday from 9:00 am to 12:00 pm.

*The schedules and modality (virtual or blended) of the courses are subject to modifications according to the provisions of the National and District Government for the management of COVID 19. The dates and times of the sessions can be consulted at

Within high-potential startups, the biggest source of failure are mismanaged relationships: between co-founders, with early hires as well as with angel venture capital investors. In this course, we will examine critical dilemmas that span the lifecycle of entrepreneurial ventures that have achieved product-market fit and are ready for market. Students explore the process of team building, the choice of cofounders and hires, splitting the roles and equity within the team, whether to involve investors, how to manage relationships with investors, and exit dilemmas. With each decision, the course delves into the potential pitfalls that exist and the ways to anticipate and avoid them.

Requirements: None

Este curso hace parte del portafolio de materias de pregrado y posgrado de la Universidad  abiertas a todo público.

Al participar en este curso podrás vivir la experiencia Uniandina, acceder a contenidos de calidad, tomar  clases con estudiantes regulares, acceder al sistema de bibliotecas de Uniandes y participar en las actividades culturales que esta Universidad te ofrece.


Christina Lubinski

Christina Lubinski holds a Ph.D. in History from the University of Goettingen (2009). She is Associate Professor at Copenhagen Business School and currently a visiting professor at USC’s Lloyd Greif Center for Entrepreneurial Studies where she leads its entrepreneurship and humanities initiative. Prior to joining CBS, she was a Newcomen fellow at Harvard Business School and a visiting fellow at Universitat de Barcelona. Christina studies entrepreneurial imagination and action over time and has published in leading journals in both management and business history. She has won several teaching awards for her in-class and online course development.


Eventualmente la Universidad puede verse obligada, por causas de fuerza mayor a cambiar sus profesores o cancelar el programa. En este caso el participante podrá optar por la devolución de su dinero o reinvertirlo en otro curso de Educación Continua que se ofrezca en ese momento, asumiendo la diferencia si la hubiere.

La apertura y desarrollo del programa estará sujeto al número de inscritos. El Departamento/Facultad (Unidad académica que ofrece el curso) de la Universidad de los Andes se reserva el derecho de admisión dependiendo del perfil académico de los aspirantes.